Denim on Video: Shopping for Jeans Just Got Easier (And More Enjoyable)

by Shopbop Shoptalk at 2:46 PM PDT, June 8, 2009

One of the biggest challenges of online shopping is trying to figure out from a static photo how a piece of clothing is going to look on you—something that’s especially true with designer jeans. A big help? Being able to see how a garment moves. Enter video denim guides: the next best thing to seeing someone walk by in exactly the pair you’ve been wanting.

The True Religion jeans fit video highlights this brand’s most popular styles including the Joey, the Johnny, the Billy and the Bobby, covering how each of these favorites fits, what kind of back pocket it features, and how it sits on the waist—details this brand takes very seriously. This near-fanatical dedication to denim is in True Religion’s DNA: the brand was named for founder Jeffrey Lubell's belief that denim is his "true religion,” and, perhaps fittingly, each True Religion jean is named for one of his childhood friends. (Another fun fact: the brand’s signature stitching was inspired by Lubell’s love of the 1960s California casual-chic lifestyle and its creative, anything-goes attitude toward fashion.)

Speaking of “fittingly,” women have waxed rhapsodic about the incredibly flattering fit of 7 For All Mankind jeans for years. Though their wildly popular boot cut is still a bestseller, this brand has since branched out, offering an impressive (though somewhat daunting) selection of denim styles that run the gamut from de rigueur skinny jeans to dramatic wide leg jeans. Fortunately the Seven jeans video denim guide walks you through each and every one. What’s the difference between an A Pocket and a Dojo? Which of their skinnies will show off your assets to best effect? The video answers these and other burning questions with beautiful visuals to boot.

And if you’re on the lookout for the latest denim styles of the season, check out the spring denim trends video. Full of inspiring ways to wear the hot looks (from crisp white jeans to boyfriend jeans) everyone’s searching for, it’s like having a personal stylist show you exactly how to wear the jean du jour.

--Maureen